Managing International Trade Essay Example | Topics and Well Written Essays - 5000 words - 1

Managing International Trade - Essay Example The 1960s saw the company diversify into research and manufacturing of drugs with development of the Ibuprofen painkiller. The company has diversified its development to other places and in 1968, the company acquired through purchase Timothy Whites and Taylors Ltd chain. Ion 1978, the company acquired Tamblyn Drugs chain in Canada which saw it entering the market. In 1987, the company became UK’s second largest drugs chain by acquiring Clement Clarke Ltd. and Curry and Paxton Ltd. In 1998, it ventured into dentistry and ‘well-being’ services offered to its customers. The company has seen sales and acquisitions with companies related to the field such as Optical Express but in 2006, the company developed a merger with Alliance Boots Ltd. In 2012, it was announced that Walgreens wanted to acquire a 45% stake in Boots. This is supposed to be a long term investment issue. The company mission statement is, â€Å"to become the world’s leading pharmacy-led health and beauty group†. This would be done through collaboration with Walgreen where Boots would boost Walgreen in the UK market and Walgreen boost Boots in the American and Chinese markets where it has prospered. The corporate level strategies of the company are to focus on its core activities in business. This is specific in the pharmacy led health and beauty retailing as well as pharmaceutical wholesaling and distribution. This is to be achieved alongside realizing international branding of the products so that a third dimension is created. The strategy therefore includes growing the core businesses in the existing markets as well as continued delivery of improved products and saving of costs. Growth opportunities are supposed to be achieved through pursuing the growth opportunities in new high growth markets. The company also seeks to launch new brands in new markets, deliver synergies through strategic partnerships with other companies. The partnerships may